Made in Iceland, this is vodka from Reyka, one of the country's few homegrown spirits producers. The category rewards clean, neutral character, and an Icelandic origin gives it a certain sense of place that most vodka doesn't carry.
Expect the smooth, understated profile that defines the style, without much in the way of sweetness or bite. It's built for cocktails where you want the spirit to stay in the background, from a martini to a simple vodka soda, and it takes well to being served very cold and neat if you'd rather taste it on its own.